Solutions through technology:Website DevelopmentDigital MarketingMarketing Strategy
ACTIONS
'Actions' is the detailed working out of strategies and tactics which eventually translates into a series of actions that has to be carried out and checked for any mistakes. Who does what, when and which processes are required to make things happen? It is important to identify unrealised strategies and quickly adapt if this occurs and implement contingency plans to ensure the organisations strategic direction is maintained.
Research has shown that up to 40 per cent of marketing expenditure is wasted through poor execution and that execution is the missing key between aspirations and results. Consequently if the action stage is the weakest link in the planning process then there needs to be a system in place to monitor this process. The actions that we implement to execute our strategy are crucial in the success of our plan, and any failure on our part can lead to a sustainable competitive disadvantage.
ACCOUNTANT
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ARCHITECT
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BARBER SHOP
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COFFEE SHOP
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DENTAL CLINIC 1
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DENTAL CLINIC 2
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EVENTS
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FINANCE 1
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FINANCE 2
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FITNESS
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INTERIOR DESIGN
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LAW 1
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MEDICAL CLINIC 1
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MEDICAL CLINIC 2
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PROPERTY
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RESTAURANT 1
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RESTAURANT 2
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RESTAURANT 3
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MENTAL HEALTH
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TRAVEL
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YOGA
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Each tactic e-tool is a mini project, producing a series of actions or processes that requires a project action plan for each tactic project, with key steps allocated to specific people with specific timescales. The actions required to create and optimize a web site, to develop a Pay-Per-Click campaign, or execute an opt-in email campaign requires consideration.
Consequently there is a need to apply Gantt charts, critical path analysis, flow charts or whatever project management approach is deemed most suitable to that particular tactic project. Although most e-marketing plans would not necessarily contain a mini-project plan for every single tactic, these project action plans for each tactic will need to be drawn up at some stage, after the main e-marketing plan is completed with contributions from all the key players in the company who will be involved in the execution of each of the steps.