TARGETED DIGITAL MARKETING
Solutions through technology
Brochure Websites
You can develop bespoke forms that will allow customers to provide their details and create automatinated emails thanking them for their message. In addition you can have a news / information element that will allow you post new content that will create a unique URL. This URL will allow you to copy and paste it onto social media platforms and the customer will be diverted onto your website. Then Google Analytics allows you to monitor the amount of traffic driven to this URL when you use a social media channel to promote your products / services.
Brochure website with form or blog element
- Up to 10 Bespoke Webpages
- Interactive, Dynamic & Animated Design
- Mobile Responsive Design
- Content Development
- Social Media & Google Maps Integration
- Organic SEO Best Practice (1)
- Google Analytics Configuration (2)
- GDPR Compliant (3)
- Organic SEO configuration
Brochure website with form and blog element
- Up to 20 Bespoke Webpages
- Interactive, Dynamic & Animated Design
- Mobile Responsive Design
- Content Development
- Social Media & Google Maps Integration
- Organic SEO Best Practice (1)
- Google Analytics Configuration (2)
- GDPR Compliant (3)
- Organic SEO configuration
(1) Organic SEO Best Practice: This involves configuring metadata for the website using agreed key words and the creation of a sitemap to aid the Googlebot to crawl the site and strengthen SEO. Then the website is registered the Google Console, the sitemap is uploaded and a URL inspection is performed to maximise organic SEO.
(2) Google Analytics Configuration: Configuring Google Analytics for the website allows you can identify the level of traffic driven to the site through your marketing activities. In addition you can configure goals that allow specific webpages on the site to be individually analysed.
(3) GDPR Compliant: General Data Protection Regulation (GDPR) requires that a website has a SSL certificate, cookie consent and a link to a webpage that contains your privacy policy. In addition a SSL certificate is vital for SEO because Google displays a ‘Not Secure’ label in the user’s browser. Not only is this off putting for potential customers who are checking out your business online but Google’s algorithm punishes websites that breach GDPR legislation so it adversely affects SEO.
e-Commerce Websites
The other option is to allow customers to add numerous priced products to a basket followed by a checkout. This option increases the website maintenance costs as the products and prices have to be configured onto a webpage on an individual basis.
e-Commerce website with a payment element
- Up to 30 Bespoke Webpages
- Interactive, Dynamic & Animated Design
- Mobile Responsive Design
- Content Development
- Social Media & Google Maps Integration
- Organic SEO Best Practice (1)
- Google Analytics Configuration (2)
- GDPR Compliant (3)
- Organic SEO configuration
e-Commerce website with a checkout cart
- Unlimited Bespoke Webpages
- Interactive, Dynamic & Animated Design
- Mobile Responsive Design
- Content Development
- Social Media & Google Maps Integration
- Organic SEO Best Practice (1)
- Google Analytics Configuration (2)
- GDPR Compliant (3)
- Organic SEO configuration
(1) Organic SEO Best Practice: This involves configuring metadata for the website using agreed key words and the creation of a sitemap to aid the Googlebot to crawl the site and strengthen SEO. Then the website is registered the Google Console, the sitemap is uploaded and a URL inspection is performed to maximise organic SEO.
(2) Google Analytics Configuration: Configuring Google Analytics for the website allows you can identify the level of traffic driven to the site through your marketing activities. In addition you can configure goals that allow specific webpages on the site to be individually analysed.
(3) GDPR Compliant: General Data Protection Regulation (GDPR) requires that a website has a SSL certificate, cookie consent and a link to a webpage that contains your privacy policy. In addition a SSL certificate is vital for SEO because Google displays a ‘Not Secure’ label in the user’s browser. Not only is this off putting for potential customers who are checking out your business online but Google’s algorithm punishes websites that breach GDPR legislation so it adversely affects SEO.
Website Hosting & Maintenance
This is essential to maintain loading speeds and ensures that the site isn’t hacked into the future. It also extends the life of a website so that it will still look modern, years later thereby saving website development costs into the future.
An e-Commerce website with a checkout cart requires much more maintenance and therefore increases the maintenance costs depending on the number of products and how often prices / products change.
