PRICE LIST

Brochure Websites

A brochure website is essentially a digital version of a printed brochure. They show the products or services your company provides but because it is digital allows additional functionality such as links, downloads, traffic analysis and so on.

You can develop bespoke forms that will allow customers to provide their details and create automatinated emails thanking them for their message. In addition you can have a news / information element that will allow you post new content that will create a unique URL. This URL will allow you to copy and paste it onto social media platforms and the customer will be diverted onto your website. Then Google Analytics allows you to monitor the amount of traffic driven to this URL when you use a social media channel to promote your products / services.

Brochure website with form or blog element

1,500+ VAT
  • Up to 10 Bespoke Webpages
  • Interactive, Dynamic & Animated Design
  • Mobile Responsive Design
  • Content Development
  • Social Media & Google Maps Integration
  • Organic SEO Best Practice (1)
  • Google Analytics Configuration (2)
  • GDPR Compliant (3)
  • Organic SEO configuration

Brochure website with form and blog element

1750+ VAT
  • Up to 20 Bespoke Webpages
  • Interactive, Dynamic & Animated Design
  • Mobile Responsive Design
  • Content Development
  • Social Media & Google Maps Integration
  • Organic SEO Best Practice (1)
  • Google Analytics Configuration (2)
  • GDPR Compliant (3)
  • Organic SEO configuration

(1) Organic SEO Best Practice: This involves configuring metadata for the website using agreed key words and the creation of a sitemap to aid the Googlebot to crawl the site and strengthen SEO. Then the website is registered the Google Console, the sitemap is uploaded and a URL inspection is performed to maximise organic SEO.

(2) Google Analytics Configuration: Configuring Google Analytics for the website allows you can identify the level of traffic driven to the site through your marketing activities. In addition you can configure goals that allow specific webpages on the site to be individually analysed.

(3) GDPR Compliant: General Data Protection Regulation (GDPR) requires that a website has a SSL certificate, cookie consent and a link to a webpage that contains your privacy policy. In addition a SSL certificate is vital for SEO because Google displays a ‘Not Secure’ label in the user’s browser. Not only is this off putting for potential customers who are checking out your business online but Google’s algorithm punishes websites that breach GDPR legislation so it adversely affects SEO.

e-Commerce Websites

Ecommerce websites are different from brochure sites as they give your target audience the ability to buy products and services directly from your website. You can have a payment element where the customer inputs a value along with their details and this is suited to professional firms where the client is paying a variable amount i.e. an invoice amount.

The other option is to allow customers to add numerous priced products to a basket followed by a checkout. This option increases the website maintenance costs as the products and prices have to be configured onto a webpage on an individual basis.

e-Commerce website with a payment element

2,050+ VAT
  • Up to 30 Bespoke Webpages
  • Interactive, Dynamic & Animated Design
  • Mobile Responsive Design
  • Content Development
  • Social Media & Google Maps Integration
  • Organic SEO Best Practice (1)
  • Google Analytics Configuration (2)
  • GDPR Compliant (3)
  • Organic SEO configuration

e-Commerce website with a checkout cart

2550+ VAT
  • Unlimited Bespoke Webpages
  • Interactive, Dynamic & Animated Design
  • Mobile Responsive Design
  • Content Development
  • Social Media & Google Maps Integration
  • Organic SEO Best Practice (1)
  • Google Analytics Configuration (2)
  • GDPR Compliant (3)
  • Organic SEO configuration

(1) Organic SEO Best Practice: This involves configuring metadata for the website using agreed key words and the creation of a sitemap to aid the Googlebot to crawl the site and strengthen SEO. Then the website is registered the Google Console, the sitemap is uploaded and a URL inspection is performed to maximise organic SEO.

(2) Google Analytics Configuration: Configuring Google Analytics for the website allows you can identify the level of traffic driven to the site through your marketing activities. In addition you can configure goals that allow specific webpages on the site to be individually analysed.

(3) GDPR Compliant: General Data Protection Regulation (GDPR) requires that a website has a SSL certificate, cookie consent and a link to a webpage that contains your privacy policy. In addition a SSL certificate is vital for SEO because Google displays a ‘Not Secure’ label in the user’s browser. Not only is this off putting for potential customers who are checking out your business online but Google’s algorithm punishes websites that breach GDPR legislation so it adversely affects SEO.

Website Hosting & Maintenance

Hosting & maintenance for the website starts at €125 + VAT per quarter and is very important (think of it as servicing a car) as it ensures the most up to date versions of Joomla and PHP are always running the website.

This is essential to maintain loading speeds and ensures that the site isn’t hacked into the future. It also extends the life of a website so that it will still look modern, years later thereby saving website development costs into the future.

An e-Commerce website with a checkout cart requires much more maintenance and therefore increases the maintenance costs depending on the number of products and how often prices / products change.
Image

Digital Marketing

Digital marketing can be defined as “achieving marketing objectives by applying digital technologies” (Chaffey & Ellis-Chadwick 2012). It emphasises the importance of aligning digital technologies to business and marketing objectives and involves 3 key stages;

  • Acquisition – driving your target audience to your website through various communication channels using tactical tools such SEO, PPC, E-mail, Social Media, online adverts, sponsorship, partnerships or affiliates and traditional off-line marketing campaigns.
  • Conversion – getting the customer to execute a CTA (call to action) such as a purchase, clicking to a particular webpage, downloading a pdf and so on. Techniques to achieve conversion include email marketing, content marketing (i.e. content creation and management), design (i.e. site usability and accessibility), social media and mobile marketing.
  • Retention – getting the customer to repeat the act which helps to grow the business. Techniques to achieve retention include email marketing, social media, value proposition development, customer personalisation and loyalty programmes. Retention is achieved through improving our customer knowledge (of their profiles, behaviour, value and loyalty drivers), then delivering integrated targeted communications and online services that match their individual needs.

All digital marketing activities should be based on customer insight developed by researching their characteristics, behaviour, what they value and what keeps them loyal. This information allows for tailored digital correspondence and the application of e-CRM activities that supports the different customer personas and customer digital interaction that facilitates interaction, enquiries and ultimately sales.

Social Media Marketing

Social media marketing involves activities that will engage with existing and potential clients in a relaxed and informal way thereby allowing the delivery of marketing resources through this interaction on an individual basis. It is important to identify your customer segments which in turn will identify the social media platform(s) that apply to your business model. Commonly used social media platforms include LinkedIn, Facebook, Instagram, Twitter, Snapchat, YouTube, TicTok, Pinterest, Reddit, Quora and Google Maps and the following approaches should be adopted;

  • Identify which social networks your current and potential customers use by monitoring your analytics to see which social networks are driving the most relevant traffic to your website.
  • Ensure your website’s virtual presence is easy to share on social media.
  • Promote offers and your website's CTAs through social media.
  • Make your social activity more that just about your products and services.

Each social media platform should be used as a communication channel to drive users onto your website to determine its effectiveness through Google Analytics. This concept relates to paid media versus owned media where paid media is where a firm pays a fee (contact details or money) to the social media platform to leverage a communication channel and is akin to building on rented land.

Social Media Marketing

_prices on request
  • Social Media Setup
  • Customer Segment Identification
  • Identify Key Performance Indicators
  • Identify Relevant Value Propositions
  • Targeted Content Creation
  • Advertisement Design
  • Personalised Targeting
  • Monthly Performance Reports

Search Marketing

Search Marketing ensures that potential clients can find the firm’s website and social media platforms by encouraging click through when the user types a specific keyword phrase. Search marketing divides into two distinct categories;

  • Search Engine Marketing (SEM) – buying traffic through paid search listings and usually involves pay per click (PPC) which are advertisements charged by the number of clicks arising from the listing.
  • Search Engine Optimisation (SEO) – earning traffic through unpaid activities in the natural or organic listings by ensuring your virtual presence is set up to maximise the search engines’ algorithm (i.e. Google’s algorithm in 99% of cases).

We apply organic SEO best practice on all our websites as standard. The fact that organic SEO is natural in that the users’ specific search input generates the listing (due to relevancy) means that it is more powerful than paid listings that appear as advertising to the user. Consequently SEO should be exhausted before engaging in paid placements or sponsored links because pay per click (PPC) is competitive and cost per click (CPC) inflation can lead to higher costs than other media. If natural SEO is possible then it will almost always deliver a lower CPC.

Search Engine Marketing

_prices on request
  • Target Audience Identification
  • Google Ads Management
  • Google My Business Setup
  • Keyword Research
  • Content Development
  • Advertisement Creation
  • Note: It can typically take 3-6 months for a search engine marketing campaign to start generating maximum returns.

Email Marketing

Email is one of the most effective e-tools and is the glue that holds together the entire digital marketing infrastructure. Research from the Data & Marketing Association (DMA) found “73% of consumers’ state email is their preferred marketing channel”, trumping eight other channels, including social media, text message, online (e.g. web banners), face-to-face, messenger apps and phone.

Every promotional email should present the user with a landing page. The landing page is what the user clicks onto from the received email and can be a page on your website, a custom landing page or a microsite. The objective should be to create email correspondence that enhances user satisfaction by ensuring these communications contain the following traits;

  • Temptation – a campaign that customers feel compelled to engage with
  • Relevancy – making sure that your email campaigns are targeted
  • Clarity – is ensuring your message gets straight to the point

Email marketing a key marketing tool for customer acquisition and retention with an average open rate of 18.0% in 2020 according to a Campaign Monitor report.

Email Marketing

_prices on request
  • Customer Segment Identification
  • Email List Creation & Segmentation
  • Email Marketing Platform Identification
  • Subject Line Development
  • Email Content Design
  • Enable Tracking
  • A/B Testing
  • Monthly Performance Reports

Marketing Strategy

Digital marketing strategy focuses on what you’re about to do online and is affected by both the prioritisation of objectives and the amount of resources available for tactics. The aim is to identify the most and least profitable segments of the business and ensure that funding and resources are applied to those areas that produce the greatest positive return while eliminating whenever possible those activities that do not create value.

Strategic Marketing Plan

The objective is to create a strategic framework that develops a disruptive digital marketing plan which will maximise your firm’s position in all the market segments that are identified and targeted. This is achieved by creating granular marketing messages that appeal to specific customer segments in order to develop new and maximise existing revenue streams.

Therefore this framework will internalise technology by outlining a clear roadmap that aligns all of the firm’s digital marketing capabilities and highlights in detail the different areas of digital marketing that are available to the business through technology.

The strategic framework should adopt an emergent strategic methodology. This lean / agile process will involve the idea of iteration and the incremental delivery of the solution through trial and error where error is used as a source of information.

We use a business tool called the SOSTAC® framework as the basis for creating this digital marketing road map. SOSTAC® is an acronym for Situation Analysis, Objectives, Strategy, Tactics, Actions and Control and provides a logical sequence for developing a firms digital marketing plans into the future.

Strategic Marketing Plan

_prices on request
  • Situation Analysis - where are we now?
  • Identify Key Performance Indicators (KPIs)
  • Identify Objectives - where are we going?
  • Strategic Direction - how do we get there?
  • Tactics - consider e-tools that are relevant
  • Action Required –working out of strategies and tactics which eventually translates into a series of actions that has to be carried out and checked for any mistakes.
  • Control – determine whether you are succeeding or failing through web analytics systems that regularly measure and monitor KPIs

CONCISE.ie

18 Upper Mount Street,
Dublin 2.

Eircode: D02 ER26

Telephone: 086 8522 189
E-mail: kieran@concise.ie

GOOGLE MAPS
WhatsApp

 

MAXIMISING TECHNOLOGY

Client 1
Client 2
Client 3
Client 4

ONLINE PAYMENTS

Please input your first name.

Please input a valid email address

Invalid Input

Invalid Input

0.00 EUR

Image

Search